Infoware Delivers an Innovative Food Delivery App
Challenge: Infoware designed and developed a cutting-edge food delivery app for a client, aiming to stand out in a crowded market.
Solution:
- User-Centric Design: Infoware prioritized user experience, crafting a beautiful, user-friendly app. Interviews identified two distinct user types:
- Restaurant-focused: Preferring the traditional model of browsing by restaurant.
- Dish-focused: More interested in discovering exciting dishes, regardless of the restaurant.
- Data-Driven Optimization: A/B testing helped Infoware refine key aspects like color schemes, font sizes, and product layout. Notably, a grid layout for dish listings improved conversion rates.
- MVP with Real-Time Tracking: Infoware delivered a Minimum Viable Product (MVP) within three months, including real-time shipment tracking. This allowed for market testing and rapid validation of the app’s concept.
- Initial Google Play Launch: The app debuted on the Google Play Store, gathering valuable user feedback and testing market traction.
Impact:
- Early User Interaction: Infoware emphasized the importance of constant user interaction throughout the design process.
- A/B Testing Power: The project demonstrates how seemingly minor changes, like layout adjustments, can significantly impact user behavior.
Technology Stack: HTML5, CSS3, SCSS, GitHub, Heroku, Haml, Sendgrid, PostgreSQL, jQuery, React.js
Integrations: AWSS3, Paytm UPI, Google Map Navigation, Google Geo Coder, Google Tag Manager
Future Steps: The initial Google Play launch suggests a potential future release on the Apple App Store, further expanding the app’s reach.
This rewrite aims to:
- Use more concise and impactful language.
- Highlight the project’s innovative aspects and user-centric approach.
- Emphasize the effectiveness of A/B testing and early user interaction.
- Maintain key information from the original summary.