Adani Online: Making Fortune Foods Accessible for All
Adani’s Challenge:
Adani, a renowned producer of fortune food products, sought to expand their reach by establishing an online platform for convenient customer purchases and home delivery. However, they lacked a clear roadmap for optimizing the online experience.
Infoware’s Solution:
Infoware devised a multi-pronged approach to address Adani’s needs:
- E-commerce platform: An online marketplace and website specifically designed for selling Adani’s fortune food products.
- Mobile application: A user-friendly mobile app catering to a wider customer base, allowing purchases and home deliveries directly from smartphones.
User-Centric Design:
To understand user needs and tailor the solutions effectively, Infoware employed user persona development. Through this process, three distinct user profiles were created, highlighting their individual challenges and pain points:
- Time-constrained individuals: Juggling busy schedules and limited shopping time.
- Remote residents: Lacking access to nearby grocery stores and facing long travel distances for shopping necessities.
- Price-conscious consumers: Seeking information on deals, discounts, and offers.
Addressing User Pain Points:
The project addressed various user concerns identified through persona research:
- Reduced shopping time: Streamlined online purchasing eliminates the need for physical store visits, saving valuable time.
- Convenience for remote locations: Home delivery ensures access to Adani products irrespective of geographical limitations.
- Improved product awareness: Real-time information on deals, discounts, and promotions directly through the app.
- Quality assurance: Transparency through detailed product descriptions with customer reviews and ratings.
- Enhanced cart management: Features like cart value tracking and wishlist creation empower informed shopping decisions.
Technology Stack:
The platform leverages a robust technology stack:
- Front-End: Angular.js
- Back-End: Python (Django framework)
- Deployment: Heroku
- Database: PostgreSQL
- Error Monitoring: Rollbar
- JavaScript Library: jQuery