Alshaya Food Delivery App: One Stop for Foodie Delights
Client: Alshaya, a prominent Dubai-based company aiming to offer a convenient online platform for their diverse food brands.
Infoware’s Contribution:
Infoware developed a user-friendly mobile application that empowers customers to explore and order food from all their favorite Alshaya brands in one place. To enhance user experience and navigation:
- Filtering System: Implemented a comprehensive filtering system, allowing users to easily search for specific food items or restaurants based on preferences and dietary needs.
- Category Organization: Grouped Alshaya’s extensive food offerings into clear categories, ensuring smooth browsing and efficient product discovery.
Research and User Focus:
Prior to development, Infoware conducted thorough research to gain valuable insights:
- Competitive Analysis: Evaluated existing food delivery apps in the iOS App Store, identifying key features, user reviews, and potential pain points.
- User Interviews: Formulated interview questions based on the competitive analysis, enabling them to understand user needs and shape the app’s workflow and design effectively.
Technology Stack:
The application is built upon a robust technology stack:
- Back-End: Ruby on Rails (utilizing PostgreSQL database)
- API Development: Grape framework
- JavaScript Compilation: Babel
- Modern JavaScript: ESnext (for advanced development features)
- Testing Frameworks: Cucumber (behavioral testing), RSpec (unit testing)
- Background Jobs: Sidekiq (handling asynchronous tasks)
Integrations:
- Cloud Storage: Amazon S3 (securely storing application data)
- Payment Gateways: Seamless integration with various payment methods for convenient transactions.
- Navigation: Google Map Navigation and Google Geocoder for efficient delivery routing and location identification.
- Marketing and Analytics: Google Tag Manager for effective user behavior tracking and marketing campaign optimization.
Outcomes:
This project successfully delivers a unified platform for users to access Alshaya’s diverse culinary offerings, simplifying the food ordering process while providing a seamless user experience. Infoware’s focus on user-centric design and comprehensive research ensures a solution that caters to the evolving needs of food delivery enthusiasts in the region.