About The Project
A client reached out to Infoware for the design and also the development of a food delivery app for her business. The MVP and everything were designed and developed in three months, including shipment real-time tracking. The product was first directly launched on the market on google play store, in order to test the traction and validate the idea before it was released in-app store.
Our Contributions
The company had a very clear target, a target that needs an extremely easy and fast to use solution. The app looks professional while also looking beautiful which distances itself from the normal food delivery app usage. From the user interview findings, we created 2 user personas, restaurant-based and food-based users. Restaurant-based users follow the existing model of food delivery apps where dishes are grouped by the restaurant. Food-based users follow a new model where they are more interested in discovering dishes rather than restaurants.
Highlights
Shop, categories, and search: colors, font sizes, and product listing layout were determined by running multiple A/B tests. For the listing, it turned out that a grid arrangement slightly increased the conversions. A key part of designing products is interacting with users early and often. Relying on our assumptions of the problems (and possible solutions) is never enough. It’s also interesting to see how three small changes to the process could have such a huge impact on product usage as a whole.
Categories:
Featured, Marketplace, Mobile, MVP, UX design, Web design, Website
Technologies
HTML 5, CSS 3, SCSS, GitHub, Heroku, Haml, Sendgrid, PostgreSQL, jQuery, React.js
Integrations
AWSS3, Paytm UPI, Google Map Navigation, Google Geo Coder, Google Tag Manager