Kidrovia’s Story:
Kidrovia, a renowned fashion retailer with a rich history in brick-and-mortar stores, recognized the growing importance of online presence to reach a wider audience and offer their signature “famously branded clothes at ridiculously low prices” nationwide. Infoware was entrusted with the task of bringing Kidrovia’s unique value proposition to the digital world.
Our Approach:
To ensure a seamless transition from physical stores to online sales, Infoware adopted a collaborative strategy. Regular meetings facilitated a deep understanding of Kidrovia’s business, enabling transparent discussions and effective implementation. The project involved close collaboration between our strategists and execution experts.
Building the Online Platform:
Infoware developed a comprehensive e-commerce solution centered around a robust product management system. Key features include:
- Customer Profiles: Enables personalized shopping experiences and targeted marketing campaigns.
- Search Filters: Streamlines product discovery for customers based on their preferences.
- Knowledge Base: Provides readily accessible information and answers to frequently asked questions.
- Content Management System (CMS): Empowers content managers to easily add, edit, and manage product information, including descriptions, photos, pricing, and launch dates.
- CRM Integration: Integrates customer profiles, communication channels, and order management with the corporate website for a unified customer experience.
- Product Catalog API: Facilitates seamless integration of the product catalog with the corporate website, ensuring consistent product information across platforms.
Tailoring the Experience:
Understanding the target audience is crucial for online success. Infoware conducted a thorough market analysis and competitor assessment, resulting in the creation of detailed buyer personas to guide website design and user experience optimization.
Technology Stack:
The platform leverages a modern technology stack, including:
- Front-End: HTML5, CSS3, SCSS
- Back-End: Python (Django framework)
- Version Control: Git
- Deployment: Heroku
- Database: PostgreSQL
- Caching: Redis
- Cloud Infrastructure: AWS (S3, EC2, etc.)
- DevOps Tools: Docker, Docker Swarm, Sendgrid, Haml, Trailblazer, Drone, Rollbar, Jenkins
Integrations:
- Payment Gateway: Paytm/UPI
- Cloud Services: AWS Cloud Services
- Optional: Google Translate API (for potential future multilingual support)
Outcomes:
This project successfully established Kidrovia’s online presence, allowing them to expand their customer base and offer their unique blend of fashion and affordability to a wider audience. The platform’s focus on user experience and efficient product management empowers Kidrovia to thrive in the competitive online retail landscape.